Contemplation is the stage where we pause and weigh things up. It’s the moment of ambivalence - part of us wants to hold on to a habit because it feels comfortable, while another part begins to imagine life without it.

Why do some people follow through while others stall? The difference often isn’t willpower or talent, but something much simpler. Research shows there’s one factor that can boost your chances of success all the way up to 95% — and most people overlook it.